Since 1995, New Image has sponsored the Annual Children’s Christmas Store, realizing that without the toys, gifts, shoes, and supermarket gift cards provided by this program, several homeless and low-low income families with children, would not be able to celebrate the holidays. Homelessness is a traumatic experience for a child, especially experiencing homeless during the holidays because they often feel disconnected from their homes, family, friends, and the broader community. Therefore, New Image works hard to make this, a day they will never forget. 

This holiday season help us provide another loving, fun-filled, memorable Christmas to the children of homeless and low-income families, who without your help, would struggle to have a Christmas dinner, and provide gifts to their children.  It is our goal to serve a minimum of 680 families and over 1,800 children this year.

New Image Emergency Shelter for the Homeless, Inc. (New Image) will host its 26th Annual Children’s Christmas Store which provides toys, shoes, clothing, and supermarket gift cards, to more than 2,000 children of homeless and low-income families, during the Christmas Season.

The Children’s Christmas Store is designed to assist families who are living in poverty and may include: single Heads of Household (both men and women) who are homeless; who are unemployed; children and/or adults in families with medical challenges e.g.: cancer, strokes, dialysis, etc.; families of domestic violence; families that have moved into permanent housing and have no funds for Christmas needs due to payment of the first and last month’s rent, and security deposit; numerous families that receive public aid, and/or are making minimum wage; grandparents who are raising grand-children on a limited fixed income; and those have been affected by Covid-19. The Children’s Christmas Store provides the following:

• Toys & gifts (children ages newborn-17 years of age)

• Shoes (upon availability)

• Supermarket Gift Cards (for families of 6+ to assist with food purchases for Christmas Dinner)

• Refreshments (holiday cookies and refreshments)

• A picture opportunity with Santa (following CDC/Covid-19 Protocol)


Your donation is Tax Exempt! We are a 501 (C)(3) non-profit (33-0404729). Once your donation is received, New Image will provide you with a Tax Exempt Receipt. If you have any questions, or to make your donation over the phone please contact Lynda Moran at (562) 822-7657. 

Please visit this link to view one of our previous 3-minute Christmas Store videos:

Additionally, please support and share our GoFundMe fundraising page:

View past Christmas Stores here!

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The Mission of New Image is to: decrease and prevent homelessness throughout Los Angeles County by providing comprehensive Case Management and Supportive Services, housing, job search and placement, outreach, and referral services.


If you are a client needing emergency housing and supportive service referrals contact: LA County 211 for emergency shelters and referral services in your area. If you would like to inquire about placement into any of our programs, contact the New Image Corporate Office at (323) 846-8307.


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26th Annual Children's Christmas Store