25th Annual Children's Christmas Store


for details on the 2020 26th Annual Christmas Store...

campaign! Click Here!
Donate & Share at our


The Mission of New Image is to: decrease and prevent homelessness throughout Los Angeles County by providing comprehensive Case Management and Supportive Services, housing, job search and placement, outreach, and referral services.

Since 1995, New Image has sponsored the Annual Children’s Christmas Store, realizing that without the toys, gifts, shoes, and supermarket gift cards provided by this program, several homeless and low-low income families with children, would not be able to celebrate the holidays. Homelessness is a traumatic experience for a child, especially experiencing homeless during the holidays because they often feel disconnected from their homes, family, friends, and the broader community. Therefore, New Image works hard to make this, a day they will never forget. 

This holiday season help us provide another loving, fun-filled, memorable Christmas to the children of homeless and low-income families, who without your help, would struggle to have a Christmas dinner, and provide gifts to their children.  It is our goal to serve a minimum of 680 families and over 1,800 children this year.

New Image is requesting your financial and/or in-kind support to ensure toys and a pair of shoes for every child attending the New Image 24th Annual Children’s Christmas Store.

Toy Shop’s Needs List

  • 100 Bicycles ($50 each = $5,000) 

  • 32 Tricycles ($35 each = $1,120) 

  • 32 Big Wheels ($25 each = $800)

  • 50 Scooters ($12 each = $600) 

  • 50 Skateboards ($16 each = $800)

  • 278 Dolls ($19 each = $5,282)

  • 140 Basketballs ($13 each = $1,820)

  • 50 Soccer balls ($13 each = $650)

  • 80 Footballs ($12 each = $960)

  • 600 Pairs of Shoes ($15 each = $9,000)

  • 180 Gift Cards ($25 each = $4,500)

  • 120 Baby Items ($10 each $1,200)

  • 185 Teen Items (Prices vary) 

Your donation is Tax Exempt! We are a 501 (C)(3) non-profit (33-0404729). Once your donation is received, New Image will provide you with a Tax Exempt Receipt. If you have any questions, or to make your donation over the phone please contact Lynda Moran at (562) 822-7657. 

Please visit this link to view one of our previous 3-minute Christmas Store videos: http://vimeo.com/34064674.

Additionally, please support and share our GoFundMe fundraising page: https://charity.gofundme.com/o/en/campaign/childrens-christmas-store-25-anniversary


If you are a client needing emergency housing and supportive service referrals contact: LA County 211 for emergency shelters and referral services in your area. If you would like to inquire about placement into any of our programs, contact the New Image Corporate Office at (323) 846-8307.


© 2020 by New Image Emergency Shelter for the Homeless, Inc. 

  • Grey YouTube Icon
  • Facebook - Grey Circle
  • LinkedIn - Grey Circle